The expansion of the Pantawid Pamilyang Pilipino Program (4Ps) was officially launched last May 28-29, 2009 during the ceremonial MOA signing between the Department of Social Welfare and Development (DSWD) and the Local Government Units (LGUs). No less than President Gloria Macapagal Arroyo was the guest of honor, who flew in to Dapitan City to witness the occasion last 29 May 2009.  The 2-day activity was first held at the Land Bank Auditorium in Manila on 28 May 2009 where DSWD Secretary Esperanza I. Cabral led the ceremony. 

Local chief executives from 93 provinces, cities and municipalities gathered and signified their full support, through signing the MOA, on the implementation of the program in their respective areas. The MOA stipulates the duties and responsibilities of the DSWD and LGUs, to effectively and efficiently implement the program.

A known advocate of 4Ps, Professor Solita Monsod also graced the event together with other program partners from Department of Education, National Anti-Poverty Commission, Department of Interior and Local Government, Land Bank of the Philippines, Philhealth and AusAid.

At present, there are 255 municipalities and 15 cities located in 45 provinces covered by 4Ps. Since 2008, there are 363,388 household beneficiaries enrolled at the program and are receiving conditional cash grants. With the expansion, 4Ps targets to provide to a total of 700,000 households starting June 2009. The expansion was approved by President Arroyo last December 2008 with corresponding additional budget of P5.0 billion.

The areas included in the 2nd set of implementation were selected from the 100 poorest municipalities from the poorest provinces based on 2003 Small Area Estimates (SAE) of the National Statistical and Coordination Board (NSCB). The DSWD used a Proxy Means Test, scientifically-designed system, in the identification of the poorest households that were included in the program.

A household-beneficiary with 3 children, 0-14 years of age, can receive a maximum of P1,400 a month or P15,000 annually as long as they comply with the conditionalities on health and education. Conditionalities include, (1) pregnant women must avail of pre- and post-natal care and be attended during childbirth by skilled attendant; (2) parents must attend responsible parenthood sessions; (3) 0-5 years old children must receive regular preventive check-ups and vaccines; (4) 3-5 years old children must attend day care or pre-school classes at least 85% of the time; (5) 6-14 years old must be enrolled in elementary and high school at least 85% of the time, and; (6) 0-5 years old must receive deworming twice a year.