|April 2010 Advert|
|News Features - Testimonials|
|Written by 4Ps Social Marketing Unit|
|Friday, 14 May 2010 13:06|
The April advertorial answers to the popular critique that Pantawid Pamilya is a dole-out program'. Contrary to this belief, Pantawid Pamilya is more than provision of cash grants, it is a program that inspires behavioral change through reinforcement of conditionalities that focus on the improvement of health, nutrition and education of beneficiaries. Strict compliance to these conditionalities is a requirement for the families to continue receiving the grants.